Volume : 4, Issue : 4, April - 2015

A STUDY OF CELEBRITY ENDORSEMENT WITH SPECIAL REFERENCE TO BUYING BEHAVIOR AT JAIPUR CITY

Dr. Sudhinder Singh Chowhan

Abstract :

<p>&nbsp;Celeity endorsement advertising aims to achieve a favorable impact on and image. Advertisement is a&nbsp;</p> <div>communication whose purpose is to inform potential customers about products and services and how to use and&nbsp;</div> <div>obtain them. Every major medium is used to deliver these messages, including: television, radio, movies, magazines,&nbsp;</div> <div>newspapers, and internet. This paper aims at studying the factors of celeity endorsements which governs the buying behavior with respect to&nbsp;</div> <div>Jaipur region. Celeity endorsement seems to be the latest and majorly used technique by marketers these days. The paper has thrown light on&nbsp;</div> <div>such factors and has detailed the same</div>