Volume : 4, Issue : 7, July - 2015

GREEN CUSTOMER PERCEPTION TOWARDS HERBAL SKIN CARE PRODUCTS IN TIRUPPUR CITY

Thiyagaraj . V. ,

Abstract :

<p>Business organizations are spending billions of dollars to know consumers&rsquo; attitudes, motivations to purchase, and future behavioral intentions of consumers. Beauty and skin care products are no longer only for the women nowaday; men also are increasingly using the skin care products. The size of Indian cosmetics industry globally is $274 billion while that of Indian cosmetics Industry is $4.6 billion. Indian companies are trying to gain competitive advantage by re-launching their ands with value-additions to attract consumers across India. This strategy covers both soap and face wash industry. This study investigates green marketing adaptation for natural herbal products in Tiruppur city.</p>