Volume : 2, Issue : 3, March - 2013

Determinants of Performance of Trading Enterprises Run by Women Entrepreneurs

Dr. R. Tamilarasi

Abstract :

Entrepreneurs make investment which generates both backward and forward linkage effects. They export goods to earn foreign exchange for the country. They generate income and employment and make use of latent resources for a higher growth rate of the economy. Hence, successful entrepreneurs are needed for the economy to develop. The successful entrepreneurial activities, however, are inhibited by socio–economic profiles of entrepreneurs. In particular, the success rate of women entrepreneurship is largely determined by a set of socio–economic profiles of women in the society. Many research studies reveal that the performance of women entrepreneurs and their decision makings are influenced by their education, family support, credit support extended by the financial institutions and so on. There are several handicaps for women to enter into and manage business ownership due to the deeply embedded traditional mind set and stringent values of the Indian society. This paper analyses the determinants of performance of women entrepreneurs in Salem District of Tamil Nadu.