Volume : 5, Issue : 11, November - 2016

MARKETING OF HEALTH INSURANCE - A STUDY WITH REFERENCE TO TIRUPUR AND COIMBATORE DISTRICTS OF TAMILNADU

Ravi K, Dr. Prakash M

Abstract :

<p>&nbsp;Health Insurance is an emerging social security instrument for the rural poor, for whom, chronic health problems, arising due to prevalence of diseases and inaccessibility to an affordable health care system is a major threat to their income earning capacity. In present study evaluating customer preferences in health insurance emphasizing study of public and private insurance companies. The objectives of the study to know the number of respondents who have taken health insurance policies from public and private insurance companies, to study the influence of various aspects on buying behavior of public and private health insurance companies</p>