Volume : 1, Issue : 2, July - 2012

A Discriminant Analysis on Demographic Factors and Satisfaction Level of Credit Card Users in Coimbatore City

Dr. Malarvizhi. V

Abstract :

Nowadays, banks are seeking alternative ways to provide and differentiate amongst their varied services. Customers, both corporate as well as retail, are no longer willing to queue in banks, or wait on the phone, for the most basic of services. In this context, a micro level study assumes immense significance to assess the customer’s reactions towards credit cards services with the following objectives, to study the Socio–Economic profile of Credit card users in Coimbatore city; to analyze customer satisfaction about various in credit card services. The primary data was collected from 50 respondents during January to Feuary 2012 and it was tabulated and analyzed by using Chisquare Test, Discriminant Analysis. The findings of the study show that the credit card users were persons with maturity, belonging to high income groups and involved in business activities.