Volume : 6, Issue : 5, May - 2017

Research on Establishing Service Quality Scale at University Library and Information Center in Taiwan

Ting Mu Huang, Deniel Y. Chang

Abstract :

<p>&nbsp;<b><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">In this study,</span><span style="font-size:10.0pt;line-height:115%;font-family:&#10;&quot;Times New Roman&quot;,serif;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:&#10;minor-fareast;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:&#10;AR-SA"> </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">a multi-stage scale development procedure was conducted </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">in order</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> to </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">identify</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> and disclose the factor structure for assessing </span><span style="font-size:&#10;10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&#10;PMingLiU;mso-fareast-theme-font:minor-fareast;mso-ansi-language:EN-US;&#10;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">the </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">service quality</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA"> of liary and information center(LIC) at Taiwanese universities that is lacking of information from the literature</span><span style="font-size:10.0pt;&#10;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&#10;PMingLiU;mso-fareast-theme-font:minor-fareast;mso-ansi-language:EN-US;&#10;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">. </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">Therefore, according to the dimensions and scales of SERVQUAL</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">,</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA"> E-S-QUAL and </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:DFKai-SB;mso-ansi-language:EN-US;mso-fareast-language:&#10;EN-US;mso-bidi-language:AR-SA">LibQUAL<sup>+TM</sup></span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> service quality </span><span style="font-size:10.0pt;line-height:115%;&#10;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:PMingLiU;&#10;mso-fareast-theme-font:minor-fareast;mso-ansi-language:EN-US;mso-fareast-language:&#10;ZH-TW;mso-bidi-language:AR-SA">models, to e</span><span style="font-size:10.0pt;&#10;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&#10;PMingLiU;mso-fareast-theme-font:minor-fareast;mso-ansi-language:EN-US;&#10;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">stablish<span style="color:#222222;mso-bidi-font-weight:bold"> </span></span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;color:#222222;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:&#10;AR-SA;mso-bidi-font-weight:bold">a </span><span style="font-size:10.0pt;&#10;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&#10;PMingLiU;mso-fareast-theme-font:minor-fareast;mso-ansi-language:EN-US;&#10;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">service quality </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">scale for supporting Taiwanese liary and information center. The research </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">contains </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">six</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> factors:</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA"> T</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">angibles,</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA"> </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:DFKai-SB;mso-ansi-language:EN-US;mso-fareast-language:&#10;EN-US;mso-bidi-language:AR-SA">Reliability</span><span style="font-size:10.0pt;&#10;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&#10;PMingLiU;mso-fareast-theme-font:minor-fareast;mso-ansi-language:EN-US;&#10;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">, </span><span style="font-size: 10pt; line-height: 115%; font-family: &quot;Times New Roman&quot;, serif;">Responsiveness</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">,</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:DFKai-SB;mso-ansi-language:EN-US;mso-fareast-language:&#10;ZH-CN;mso-bidi-language:AR-SA"> Assurance</span><span style="font-size:10.0pt;&#10;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&#10;DFKai-SB;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:&#10;AR-SA">,</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:DFKai-SB;mso-ansi-language:EN-US;mso-fareast-language:&#10;ZH-CN;mso-bidi-language:AR-SA">Empathy</span><span style="font-size:10.0pt;&#10;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&#10;DFKai-SB;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:&#10;AR-SA">, </span><span style="font-size:10.0pt;line-height:115%;font-family:&#10;&quot;Times New Roman&quot;,serif;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:&#10;minor-fareast;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:&#10;AR-SA">and </span><span lang="DE" style="font-size: 10pt; line-height: 115%; font-family: &quot;Times New Roman&quot;, serif;">S</span><span lang="DE" style="font-size: 10pt; line-height: 115%; font-family: &quot;Times New Roman&quot;, serif;">ystem </span><span lang="DE" style="font-size: 10pt; line-height: 115%; font-family: &quot;Times New Roman&quot;, serif;">A</span><span lang="DE" style="font-size: 10pt; line-height: 115%; font-family: &quot;Times New Roman&quot;, serif;">vailability</span><span style="font-size: 10pt; line-height: 115%; font-family: &quot;Times New Roman&quot;, serif;">.</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA"> The result of research </span><span style="font-size:10.0pt;line-height:115%;&#10;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:PMingLiU;&#10;mso-fareast-theme-font:minor-fareast;mso-ansi-language:EN-US;mso-fareast-language:&#10;EN-US;mso-bidi-language:AR-SA">provide</span><span style="font-size:10.0pt;&#10;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&#10;PMingLiU;mso-fareast-theme-font:minor-fareast;mso-ansi-language:EN-US;&#10;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">d</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> an effective and robust evaluation tool </span><span style="font-size:10.0pt;&#10;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&#10;PMingLiU;mso-fareast-theme-font:minor-fareast;mso-ansi-language:EN-US;&#10;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">to the Liary</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">and Information</span><span style="font-size:10.0pt;line-height:115%;font-family:&#10;&quot;Times New Roman&quot;,serif;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:&#10;minor-fareast;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:&#10;AR-SA"> </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">C</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">enter</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA"> for conducting appropriate service quality assessment and benefited </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">users</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA">, </span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">researchers</span><span style="font-size:10.0pt;line-height:115%;font-family:&quot;Times New Roman&quot;,serif;&#10;mso-fareast-font-family:PMingLiU;mso-fareast-theme-font:minor-fareast;&#10;mso-ansi-language:EN-US;mso-fareast-language:ZH-TW;mso-bidi-language:AR-SA"> for further investigating service quality issues in LIC.</span></b></p>

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Cite This Article:

Ting-Mu Huang, Deniel Y. Chang, Research on Establishing Service Quality Scale at University Library and Information Center in Taiwan, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : VOLUME-6 | Issue‾5 | May‾2017


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