Volume : 6, Issue : 6, June - 2017

Exploring the role of Information Technology in Retail Sector: Current Scenario and Trends

Dr. Soumitro Chakravarty, Dr. Umesh Prasad

Abstract :

<p>&nbsp;<i style="text-align: justify;"><span style="font-size:12.0pt;&#10;line-height:150%;font-family:&quot;Times New Roman&quot;,serif">The evolution of the retail sector over the last couple of decades have been heavily centered around the aspects of consumer&rsquo;s behaviour and meeting up to the expectations of consumers by providing the best possible quality at the most competitive prices. Further, the oad objective of retail remains ensuring of the fact that consumer frequents stores, gets his choice items and also makes a purchase.</span></i></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:&#10;justify;line-height:150%;mso-pagination:none;mso-layout-grid-align:none;&#10;punctuation-wrap:simple;text-autospace:none"><i><span style="font-size:12.0pt;&#10;line-height:150%;font-family:&quot;Times New Roman&quot;,serif">The increased competitiveness of the retail environment has been witnessed owing to the large number of choices that are available to the modern customer and in this situation it is important that retail firms should continually be in the look-out for newer ways of ensuring that new customers are attracted and old ones are retained.<o:p></o:p></span></i></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align:&#10;justify;line-height:150%;mso-pagination:none;mso-layout-grid-align:none;&#10;punctuation-wrap:simple;text-autospace:none"><i><span style="font-size:12.0pt;&#10;line-height:150%;font-family:&quot;Times New Roman&quot;,serif">In this connection the role of Information Technology undoubtedly assumes critical significance as in recent times information is the single most important entity that drives businesses and ensures their success.&nbsp; <o:p></o:p></span></i></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:&#10;150%;mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"><i><span style="font-size:12.0pt;line-height:&#10;150%;font-family:&quot;Times New Roman&quot;,serif">The present paper aims to appreciate and explore the role of Information Technology in context of retail along its various dimensions putting forward suggestions to maximize the impact of Information Technology in Retail to ensure that its objectives are met.<o:p></o:p></span></i></p>